BIG 92.7 FM, India’s No.1 FM Network today announced the latest edition to its kitty, with the launch of its Station in Mangalore. After ruling the hearts of millions of listeners across length and breadth of the country, BIG 92.7 FM, an initiative from Adlabs Films Ltd., launched its Mangalore station in style with BIG RJs Sumesh and Raghvendra releasing 927 balloons on-air marking the official launch of the station.
The launch of BIG 92.7 FM in the City marks the launch of 39th Station of the Network in the country and the third station in Karnataka after Bangalore and Mysore. The launch of BIG FM in Mangalore will mark the entry of a new form of entertainment to the people of Mangalore. In the first phase of its launches, BIG 92.7 FM set up Stations in the cities of Delhi, Hyderabad, Chennai, Bangalore, Mumbai, Jammu, Srinagar and Aligarh. This phase of launches will take the Radio Station reach to several mini-metros, taking the total count of Stations to 45 and making it the BIGGEST Radio Network in the country.
With the endeavor to create high aspiration and excitement, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the “Acknowledgement of local Heroes in our Society”. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
BIG 92.7 FM Mangalore will have extremely localized programming based on the needs of the city. In Mangalore, BIG RJ’s Sumesh and Raghvendra will be entertaining the city. To ensure the highest aspirational appeal and connect, with its listeners, BIG 92.7 FM has signed on none other than Bollywood Star Abhishek Bachchan for the Hindi belt, Asin for the Telugu and Tamil markets, and Upendra for the Kannada market. BIG 92.7 FM is already creating waves in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore, Mumbai and the cities of Jammu, Srinagar, Aligarh, Bareilly, Jhansi, Bikaner, Hissar and Chandigarh and is all set to entertain the city of Mangalore.
Commenting on the entry of the Station into the city, Ms. Kamal Mohandas- Cluster-Head Karnataka & Kerala, BIG 92.7 FM said, “We are very excited about launching in the city of Mangalore. Our radio ensures greater penetration and reach and with programmes like Suprabhata, BIG Kudla, Churmuri, Mangalore Bundi, Love Madi nodu we are sure to rule the entertainment space of the people. Our programmes have been put together after understanding of local requirements as it is our endeavor to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Mangalore.”
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.
About BIG 92.7 FM:
A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing. A plan for a 1000-strong national workforce. All geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which, within less than a year of launching its first station in India, is present 24/7 in 39 cities, and will launch the rest of the stations by the year end, to bring its unique Hot Adult Contemporary format of engrossing entertainment riding a highly advanced and state-of-the-art radio broadcast technology. BIG92.7 FM, the Radio initiative from Adlabs Films Ltd., is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, local retail advertisers and for brands that need an equally effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and lauding the work and achievements of local heroes, and through its continuous local CSR initiatives, BIG 92.7 FM is making a strong personal connect with millions every day. Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telugu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.
About BIG FM
BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to
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